Luxury hotels in Dubai are set to see a rise in European guests during Easter weekend, research by SweetBeam has revealed.
Europeans staying at Dubai’s luxury hotels and resorts are expected to spend as much as 19 per cent more on in-house restaurants, bars, spas and hotel activities.
The data released by SweetBeam, the individual marketing experts for luxury hotels and resorts, shows that the number of European guests staying at Dubai hotels rose substantially during Easter in 2014 – from 48 per cent of total guests to 55 per cent – compared to the rest of the year.
According to research figures, the highest number of Europeans staying at Dubai hotels was from the United Kingdom. British holidaymakers, who represented 21 per cent of all European guests during the Easter weekend, spent nearly 30 per cent more across hotel F&B outlets and activities than they did throughout the rest of the year.
Spending by Swiss guests, who represented over 20 per cent of total Europeans staying at Dubai’s luxury hotels and resorts during the Easter weekend, jumps by almost 50 per cent – from a 2014 average of AED444 per room night to AED656 per room night during the four-day Easter break.
Dubai hotels have the opportunity to significantly boost in-house guest spending by informing them about the special Easter-themed meals and activities on offer. By targeting guests with individually relevant information through SweetBeam’s personalised marketing services, hotels inspire in-house guests to remain and spend in hotels’ own outlets, rather than explore Easter celebrations outside the property.
“Europeans staying at Dubai hotels during Easter are keen to celebrate the holiday with their friends and family,” said Troy Simoni, CEO of SweetBeam. “Hotels have the opportunity to maximise in-house guest revenue by offering specially designed activities such as Easter-themed brunches, Easter egg hunts and decoration classes for families.”
“By communicating relevant, tailored information about these seasonal offerings to guests based on their individual profiles and preferences, hotels can boost guest engagement and generate more revenue.”
SweetBeam is the leading marketing expert in individualised marketing, focused on increasing revenue and profit from in-house guests at luxury five star hotels and resorts. With its intelligent service offering, SweetBeam is a full service partner for hotels and provides a range of revenue-maximising opportunities via services such as targeted guest marketing, guest behaviour intelligence and staff coaching. By consistently increasing capture rate and average check, SweetBeam has a proven track record of uplifting in-house guest spending across hotel outlets and services by 23 per cent.
Partnering with some of the world’s most prestigious luxury hotel brands, SweetBeam boosts in-house revenue through intelligent and bespoke service offerings such as guest behaviour intelligence, targeted guest marketing and staff coaching. Clients include Dorchester, Grand Hyatt, Park Hyatt, Fairmont, InterContinental Hotel Group, JW Marriott, Jumeriah, Kempinski, Le Méridien, Monte-Carlo SBM, Shangri-La, The Westin, and others.
